The more I think about it, the more I like the (rather uncomfortable) Jimmy Kimmel bit of bringing in a bus full of tourists to the Oscars ceremony. It was a bit of uncontrolled guerrilla theater--no way to game out how it would go--that made us ALL experience the awkwardness of 'celebrity' and 'fandom' for a few minutes. If the celebs looked uncomfortable, that was because WE we're getting a peek into a part of their work--i.e., being a magnificent animal on display, inside a guided cage, for others to gawk at--that surely is uncomfortable for them on a daily basis; and if the tourists looked uncomfortable, that was because WE were seeing the very image of our own selves, muted before the crowd by our own puzzlement and shyness that WE'RE not rich and famous. I didn't find the bit cruel: instead, it felt like a a telling moment of genuine interactive theater that revealed us to ourselves, by experientially illuminating a KEY social dynamic. The more I think about this bit, the more I love it.